Product Design
20+ years across national and multinational companies, government, publishers and SME / startups. Experienced as a Senior, Principal or a Lead role. Strategic product design and development. Problem-solving & impact-driven.
Work
Selection Cases
Small & Medium Enterprise [2019-25]
Government [2013-18]
Legacy [2007-13]
Work
Overview & Cases
Limita
Case info
- ▪ Industry
- Fine Furniture
- ▪ Role
- Product Designer
From workshop to the web - an artisan story told with restraint
Full-service product design for a boutique furniture atelier, including immersive studio research, WCAG-compliant UX/UI, lean prototyping, and a modular front-end.
Year: 2024
Case info
- ▪ Industry
- Government
- ▪ Role
- Product Designer
From workshop to the web - an artisan story told with restraint
Full-service product design for a boutique furniture atelier, including immersive studio research, WCAG-compliant UX/UI, lean prototyping, and a modular front-end.
Year: 2024 ➤ read more about the Case
2Deluxe
Case info
- ▪ Industry
- IT
- ▪ Role
- Product Designer
Lightweight, accessible, and truly green a digital service that embodies its own promise
End-to-end Product Design for a Green sustainable web services that are build on a zero-dependency and modular stack - meeteng full WCAG 2.1 AA/EAA compliance.
Year: 2025 ➤ read more about the Case
Case info
- ▪ Industry
- IT
- ▪ Role
- Product Designer
Lightweight, accessible, and truly green a digital service that embodies its own promise
End-to-end solutions for a Green sustainable web services that are build on a zero-dependency and modular stack - meeting full WCAG 2.1 AA/EAA compliance.
Year: 2025 ➤ read more about the Case
Sulvalda
Case info
- ▪ Industry
- Sustainable Engineering
- ▪ Role
- Product Designer
Engineering meets accountability - an accessible launchpad for a circular economy start-up
A LEAN project delivering a sustainable consultancy website - aesthetic, functional, and user-friendly through collaborative design and development.
Year: 2025 ➤ read more about the Case
Sulvalda
Waternet
Case info
- ▪ Industry
- Government
- ▪ Role
- Product Designer
Incremental clarity - refining Amsterdam Water authority's user flow
Product Design Engineering for Waternet, the public body managing Amsterdam's water in general. Targeted interface improvements to address core citizen on-line tasks as reporting issues, managing accounts etc.
Year: 2018 ➤ read more about the Case
Case info
- ▪ Industry
- Government
- ▪ Role
- Product Designer
Incremental clarity - refining Amsterdam Water authority's user flow
Product Design Engineering for Waternet, the public body managing Amsterdam's water in general. Targeted interface improvements to address core citizen on-line tasks as reporting issues, managing accounts etc.
Year: 2018
National Library
Case info
- ▪ Industry
- Government
- ▪ Role
- Product Designer
Bringing clarity and mobile access to the Netherlands' digital heritage
Redesigned and improved the Dutch Royal Library's Delpher platform, which hosts millions of digitized historical documents. The update focused on clear visual hierarchy, easy reading on any device, and accessibility for all, all without disrupting existing research processes.
Year: 2014 ➤ read more about the Case
Case info
- ▪ Industry
- Government
- ▪ Role
- Product Designer
Bringing clarity and mobile access to the Netherlands' digital heritage
Redesigned and improved the Dutch Royal Library's Delpher platform, which hosts millions of digitized historical documents. The update focused on clear visual hierarchy, easy reading on any device, and accessibility for all, all without disrupting existing research processes.
Year: 2014 ➤ read more about the Case
National Railways
Case info
- ▪ Industry
- Government
- ▪ Role
- Product Designer
Dynamic Rails - Modernizing the Netherlands' Top travel companion
Engineered for NS, serving over a million daily travelers, transforming core journey-planning from static pages to a mobile-first, WCAG compliant dynamic interface.
Year: 2014 ➤ read more about the Case
Case info
- ▪ Industry
- Government
- ▪ Role
- Product Designer
Dynamic Rails - Modernizing the Netherlands' Top travel companion
Engineered for NS, serving over a million daily travelers, transforming core journey-planning from static pages to a mobile-first, WCAG compliant dynamic interface.
Year: 2014 ➤ read more about the Case
DePers
Case info
- ▪ Industry
- Publishing & Finance
- ▪ Role
- Product Designer
Award-winning platform that redefined Dutch daily & financial news
As Product Designer for AEX Media, I spearheaded the development of the Netherlands' first interactive news and stocks platform. From initial concept to successful launch, I led the product design process, resulting in an award-winning platform that transforms how users engage with daily news and financial data.
Year: 2007 ➤ read more about the Case
Case info
- ▪ Industry
- Publishing & Finance
- ▪ Role
- Product Designer
Award-winning platform that redefined Dutch daily & financial news
As Product Designer for AEX Media, I spearheaded the development of the Netherlands' first interactive news and stocks platform. From initial concept to successful launch, I led the product design process, resulting in an award-winning platform that transforms how users engage with daily news and financial data.
Year: 2007 ➤ read more about the Case
TNO Companies
Case info
- ▪ Industry
- Science & Commerce
- ▪ Role
- Product Designer
From concept to clarity: bridging deep science and commercial opportunity in bilingual form
Strategic work for TNO Companies, the commercial arm of the Netherlands' leading applied research institute. Translated an external agency's creative vision into a fully functional Dutch/English portal, supported by a custom, lightweight CMS.
Year: 2007 ➤ read more about the Case
Case info
- ▪ Industry
- Science & Commerce
- ▪ Role
- Product Designer
From concept to clarity: bridging deep science and commercial opportunity in bilingual form
Strategic work for TNO Companies, the commercial arm of the Netherlands' leading applied research institute. Translated an external agency's creative vision into a fully functional Dutch/English portal, supported by a custom, lightweight CMS.
Year: 2007 ➤ read more about the Case
Ministry RWS
Case info
- ▪ Industry
- Government
- ▪ Role
- Product Designer
Clearing the view: a spatial-first UX overhaul for RWS
Hired as a Product Designer for Rijkswaterstaat, I addressed usability issues in the GeoTool maps to provide a more user-friendly UX/UI for its users. The new interface enhances map visibility, simplifies navigation through logical grouping and search functions, and is WCAG compliant.
Year: 2008 ➤ read more about the Case
Case info
- ▪ Industry
- Government
- ▪ Role
- Product Designer
Clearing the view: a spatial-first UX overhaul for RWS
Hired as a Product Designer for Rijkswaterstaat, I addressed usability issues in the GeoTool maps to provide a more user-friendly UX/UI for its users. The new interface enhances map visibility, simplifies navigation through logical grouping and search functions, and is WCAG compliant.
Year: 2008 ➤ read more about the Case
Ministry Internal Affairs
Case info
- ▪ Industry
- Government
- ▪ Role
- Product Designer
Structuring clarity for the Dutch Police Leadership platform project
As Senior Product Designer for the Ministry of the Interior and Kingdom Relations, I rescued a project that was fragmenting. I conducted audience research, redesigned the information architecture, and consolidated pages into a cohesive, user-friendly and usable platform.
Year: 2008-11 ➤ read more about the Case
Case info
- ▪ Industry
- Government
- ▪ Role
- Product Designer
Structuring clarity for the Dutch Police Leadership platform project
As Senior Product Designer for the Ministry of the Interior and Kingdom Relations, I rescued a project that was fragmenting. I conducted audience research, redesigned the information architecture, and consolidated pages into a cohesive, user-friendly and usable platform.
Year: 2008-11 ➤ read more about the Case
Audi NL
Case info
- ▪ Industry
- Automotive
- ▪ Role
- Product Designer
Precision engineering for a Premium digital showroom
Product Design Engineer for Audi Netherlands project, translating global design guidelines into a pixel-perfect "Dutch style" interface.
Year: 2007 ➤ read more about the Case
Case info
- ▪ Industry
- Science & Commerce
- ▪ Role
- Product Designer
Precision engineering for a Premium digital showroom
Product Design Engineer for Audi Netherlands project, translating global design guidelines into a pixel-perfect "Dutch style" interface.
Year: 2007 ➤ read more about the Case
Clients
Work & Projects
- Automotive
- Audi NL
- Tri-Sure Closures
- Pon Caterpillar
- VW DealerXtranet
- Good Year
- Porsche NL
work & projects
- Goverment (+semi)
- Waternet Amsterdam
- Nationale Nederlanden
- Nederlandse Spoorwegen
- Royal Dutch Library
- KB Delpher
- Politie NL
- Politie Academie
- Ministry of the Interior and Kingdom Relations
- ED-POL
- Ministry of Infrastructure and Water Management
- Van A Naar Beter
- NOC*NFS
- Publishers
- IEX Media
- DePers
- DeBeurs
- Wolters Kluwer
- Elsevier
- Binnenlands Bestuur
- Technisch Weekblad
- Telegraaf
- Communicatie Online
- Adformatie
- Marketing Online
- Het Parool
- Onze Wereld
- Enterprise
- Essent
- Nestle
- Vodafone
- PinkPop
- Brand
- ING
Throughout my career,I have been fortunate to meet and collaborate with remarkable companies and individuals from Europe and around the world.
- SME - MKB
- TNO Companies
- NPEX
- Applify
- FirstFloor
- Real Estate
- Booking.com
- Fimmo Real Estate
- HaagWonen
- Stadgenoot
- Kamernet
- B&B Relajese
- Start-up
- Limita
- Sulvalda
- TITA Impex
- CICP Investment
- PowerBoat
- Triton Charters
- Thong Photo
- SushiClinic
- AbsoluteBanner
- Alohasurf
- About Content
- De vliegende fietser
- ML Fashion
- Studio - Agency
- DEPT Agency
- Lost Boys Lbi
- Mirabeau
- Skolnik
- Studio D.Dumbar
- Studio A.Beeke
- Studio Zeevonk
- Studio SNAD
- Treska
- Liones
- Barlock
- ThePackage
- Neteffect
- NLXL
- Health
- S.Tempelman P.Therapy
- E.Pick P.Therapy
- K.Bauer P.Therapy
- Centrum Mindfulness
Contact
& get in Touch
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